Are E-commerce platforms staring at their slip with the introduction of ONDC (Open Network for Digital Commerce)?
No, that’s not true - here are a few takeaways you probably missed
- ONDC is not a government regulatory, yet it is a Sec. 8 Company (Not for Profit) registered under the Companies Act.
- It is not a platform or intermediary, but it is an open network - Which decentralizes data collection and improves interoperability across platforms. (In other words, It is not a Super Aggregator but more of a medium of communication.)
- The data collection and processing controlled by the specific platform will now be done with better transparency and fairness.
- The reputation ledgers and redressal mechanism for Sellers and Buyers provide a level playing field for both in tackling the issues that are bleeding the stakeholders.
- The network aims to propel growth based on location-based and hyperlocal vendor connectivity.
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