Are E-commerce platforms staring at their slip with the introduction of ONDC (Open Network for Digital Commerce)?
No, that’s not true - here are a few takeaways you probably missed - ONDC is not a government regulatory, yet it is a Sec. 8 Company (Not for Profit) registered under the Companies Act. - It is not a platform or intermediary, but it is an open network - Which decentralizes data collection and improves interoperability across platforms. (In other words, It is not a Super Aggregator but more of a medium of communication.) - The data collection and processing controlled by the specific platform will now be done with better transparency and fairness. - The reputation ledgers and redressal mechanism for Sellers and Buyers provide a level playing field for both in tackling the issues that are bleeding the stakeholders. - The network aims to propel growth based on location-based and hyperlocal vendor connectivity.